MediaPlant specializes in B2B communications for the high tech industry. We solve information overload with clear strategy, elegant design and crisp execution. Our solutions take every form from websites to marketing materials to keynotes to interactive content optimized for new platforms. We think ahead. We push forward. We banish complexity.


Our Clients

Our Clients

What We Do


Strategy and Thought Leadership

  • Consulting and advisory services
  • Commissioned research and white papers
  • Keynotes, workshops and executive strategy sessions

Technical Development

  • Website design, customization and management
  • Data integration into sites and applications
  • Advanced SharePoint development

Design and Visual Creative

  • Information visualization
  • Information architecture and user experience design
  • Graphic design, motion graphics and illustration


  • Unique sales and marketing collateral
  • Interactive training

Who We Are

In 1999, a small group of creative professionals fed up with traditional agency overhead and groupthink got together to form a new breed of communications firm. MediaPlant is built on the unique talent, experience and no-nonsense attitude of our founding members, Guy Roadruck, Tracey Peyton, and Rob Salkowitz. We focus exclusively on B2B marketing, strategy and technical development. Our goal is to keep things simple and straightforward so the quality of the work shines through.

MediaPlant’s principals are:

Rob Salkowitz, Director of Content & Strategy
Rob Salkowitz is an internationally-recognized author, speaker, and educator focused on ways that digital technology and the digital generation are disrupting business worldwide. His clients include multinational corporations, entrepreneurial startups, international foundations, governments and educational institutions. He is author/co-author of five business books published by Wiley and McGraw-Hill, teaches digital media and entrepreneurship at the University of Washington, and writes regularly for Fast Company, Young Entrepreneur and Internet Evolution.

Tracey Peyton, Director of Technical Development
Tracey Peyton has a wealth of expertise in programming and multi-platform development for Internet-based applications. He has architected innovative composite applications for business management, marketing, video networking, automated content administration, database management, remote collaboration and team productivity built on .NET and XML-based technologies. Tracey has helped create and maintain several Microsoft sites and has developed projects for HP, Intuit,, Pacific Place Seattle, the National College Advocacy Group and many others.

Guy Roadruck, Creative Director/Executive Producer
Guy brings extensive experience in Internet, multimedia, and video production to the role of Creative Director/Executive Producer. He oversees our creative and production processes and has supervised many big-budget projects for clients including Microsoft, Siemens Communications, HP/Compaq, Intuit,, Pacific Place and WatchGuard Technologies, earning a reputation for high quality work through careful attention to detail and tireless follow-through. Guy makes a priority of keeping lines of communication open and delivering complete client satisfaction.

MediaPlant Team
MediaPlant employs a core team of dedicated account managers, project managers, technical developers/testers, content specialists and designers. Each has worked in the B2B communications space for a minimum of four years and has a track record of accomplishment. The skill and dedication of our core team allows us to provide each client with personalized service and the attention of senior-level partners on nearly every engagement, while keeping costs competitive.

Extended Team
Our extended team includes on-staff developers, designers, project managers and editors. On a project basis, we bring in the finest writers, instructional designers, affiliated consultants, subject matter experts, quality assurance specialists and other specialized talent to ensure work meets our highest standards while offering the greatest value to our clients.


What We're About

Personal Attention
We're a small shop by design. It keeps our project chops nimble, our lines of communications clear, and our overhead low. We understand our clients are busy. That's why we focus on quality at every step, from management to delivery to the total relationship.

Experience That Works
MediaPlant got started in 1999, founded by a team of professionals eager to do great work. Despite all the market turbulence, that passion still burns hot, but it's been tempered with plenty of real-world know-how. Our depth of experience gives our longtime clients confidence and helps new clients hit the ground running.

Clear Direction
MediaPlant senior partners are established leaders in their fields. Our young talent brings fresh new energy and a distinct generational outlook. Our clients benefit from the mix of approaches, skills and styles.