Outsourcing and the
Cloud White Paper

Client: Microsoft Office 365

Cloud computing is causing massive disruption in the IT industry. Software vendors like Microsoft suddenly find themselves competing with traditional partners in the outsourcing business for customers and revenues. Microsoft commissioned MediaPlant to address this sensitive and complex issue in a strategic-level white paper aimed at outsourcing executives and industry analysts. We were selected to do this project—out of several large agencies—based on MediaPlant principal Rob Salkowitz's expertise and published thought leadership. Our team gathered industry perspectives and interviewed a dozen leading IT service firm executives. We then represented the shifting trends in the industry with a single, powerful graphic. The final paper combines high level content, cutting-edge design, and rich infographics to deliver a challenging message.

Services: Strategic Consulting, Content Development, Creative Direction, Graphic Design

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